![]() ![]() Edgar Froese was a Lithuanian who loved classical music, surrealism and The Rolling Stones with equal fervour. Tangerine Dream’s roots lie in the 1960s. Today, 10 million album sales later, their story is still unique, for in many ways, as the group’s founder Edgar Froese says, the history of Tangerine Dream is the history of modern electronic equipment. In Tangerine Dream’s heyday, equipment was all about trial‑and‑error, trying to obtain certain sounds from frankly unreliable machines. You just buy it, study the manuals, and connect up the leads. Today, electronic equipment is pretty easy to use. In recent years, this attitude has attracted great attention from those involved with modern electronic dance music, and consequently, like their contemporaries Pink Floyd, Tangerine Dream have seen their sounds widely sampled for re‑use in House music.ĭuring the course of my interviews with them, Edgar Froese and Christoph Franke came up with a great deal of fascinating background to the recording of each album, which was a just credit to their dedication and tenacity. Further research produced a 74‑page booklet for the boxed set, in which my purpose was to highlight the legacy of the group, and to convey their pioneering attitude towards recording electronic music. To help unravel this story, I interviewed members of Tangerine Dream in depth. Because of this last point, it was important to show how such a progressive group as Tangerine Dream adapted as new equipment became available. The story of Tangerine Dream’s long career involves over 40 album releases and continuous changes in personnel, played out against a backdrop of three decades of massive advances in available music technology. Then, I knew only that the box set dealt with the Virgin years (1973‑1983), and did not even know which tracks the group would select for final inclusion. In December 1993, when Virgin approached me to work on their forthcoming Tangerine Dream boxed set, it seemed like a thrilling but difficult task. ![]() This is the first article in a two‑part series. In the first of this two‑part feature, Mark Prendergast considers Tangerine Dream’s groundbreaking use of emergent synthesizer technology during their first decade. Our goal with ‘Hoops’ is to reignite Tangerine as the no-nonsense choice for customers,” she added.October saw the release of a giant Tangerine Dream boxed set from Virgin Records, ‘Tangents 1973‑1983’. “We wanted to get that point across in a simple way, and as we explored hoops, and what they represent, the campaign came to life. Your banking shouldn’t be,” said Nicole German, CMO, Tangerine. ![]() “Tired of jumping through hoops? Uncomplicate your banking with Tangerine” onscreen lines read at the end of the 30-second ad, which is scored by “Love You” by The Free Design. Whilst everyone else keeps jumping through hoops, he no longer does that thanks to Tangerine. However, one day, things change for the main character, though, when he discovers Tangerine, which offers no monthly fee Chequing Accounts, a streamlined Client experience and online sign-up that’s as simple as taking a selfie. Created by Rething and directed by Nick Ball (whose portfolio also includes IKEA’s “The Troll” commercial), the spot depicts a grey world full of hoops that people must jump through in order to achieve everyday tasks. ![]()
0 Comments
Leave a Reply. |